eBay's new Map It prototype is part of the company's continuing efforts to "go local." With the new Map It feature, shoppers who search for items by zip code within a specific radius will see a map indicating where matching items are located.

eBay is increasingly interested in classifieds and local search both on its off-eBay properties, where it is using paid-search ads to monetize classified listings, and on eBay itself, where it is expanding its Ad Format listings (http://www.auctionbytes.com/cab/abn/y06/m10/i19/s02).

eBay is testing the Map It Prototype at mapit.ebay.com and is looking for user feedback.

http://mapit.ebay.com/home