Mpire launched a new site called eBay Pop that captures buying and sales trends on eBay. Mpire worked with eBay to develop the site, including its design, sales data and analysis, interactive games, editorial content and a blog.

Consumers can access data about top items sold on eBay, ranging from iPods and Xboxes, to NASCAR collectibles and current-event memorabilia. According to Mpire's press release announcing the new page, "Sales figures related to various topics and search terms within eBay Pop are a reflection of the shopping habits of nearly 94 million Americans on eBay.com, which has become a barometer for popular culture."

As the holiday season approaches, eBay Pop gives consumers insight into the hot toys, such as the TMX Tickle Me Elmo, and their average selling prices on eBay. The site also tracks the sale of some of the season's hottest anticipated gadgets and game systems, including the PlayStation 3 and the Nintendo Wii.

In addition to tracking sales trends, Mpire's eBay Pop also features news headlines from Flashnews.com, as well as a blog that examines buying trends related to current events and popular culture, such as vintage rock and roll t-shirts, the upcoming elections and celebrities.

Mpire launched last year as a service for eBay sellers and has since added an online shopping and market-data service where shoppers can search for products on Amazon.com, eBay, Yahoo, Overstock and Craigslist.

http://www.ebay.com/ebaypop