Amazon rolled out a click-to-call feature on listings in its Electronics Store. Amazon's Click-to-Call tool allows customers to contact a product specialist by scheduling a call. According to the company's press release, by simply clicking on the Call Me link on specific product detail pages, a representative will be alerted to call a customer back immediately or within a selected timeframe and have access to the information the customer is viewing.

Click-to-call technology is not new. According to a September article in the Wall Street Journal, among the biggest users of click-to-call technology are large retailers.

eBay has rolled out a VoIP version of click-to-call through its Skype Internet telephony service. Sellers are allowed to add SkypeMe buttons in listings in certain eBay.com categories. eBay has also signed agreements with Yahoo and Google to develop click-to-call advertising programs, which are also called Pay Per Call.