Overstock.com soft-launched a gift-finding tool on its site. CEO Patrick Byrne announced the tool in his section of the Overstock.com Auction discussion boards. The tool helps shoppers find items that make good gifts based on their reply to a few questions about the gift recipient.
Byrne requested readers use it, because, he wrote, "The thing is, it gets smarter as more people use it. So I am hoping that in the next 24 hours as many of you as possible will come use it. Just by clicking around on it you will make it smarter."
Overstock.com will begin marketing the feature this week, and next week it will move to the Overstock.com home page.
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