eBay North America's marketing head Gary Briggs updated users on eBay's marketing efforts in a posting on the eBay Announcement Board on Wednesday. Briggs said the eBay marketing organization has been busy working to get the message out to buyers that "whatever it is, you can get IT on eBay," a reference to eBay's latest advertising campaign theme.
Over 870 stories have been run about eBay this holiday season across newspapers, magazines, TV, and radio, reaching more than 185 million people. eBay recently worked with USA Today and The Wall Street Journal on articles where eBay was featured as a place to find hot gifts for the holidays. Television shows featuring eBay or eBay Express included the Today Show, The View and Tyra Banks. And eBay holiday TV ads have been running on all major networks, including FOX, NBC, CBS, and ABC.
eBay also ran online and rich-media campaigns, ran special promotions, and mailed Printed Gift Guides to 4 million households shortly after Thanksgiving. eBay also invested additional marketing dollars around key shopping days this season to ensure eBay owned all the ad placements on important portals like Yahoo Mail, AOL Mail, and Hotmail.
Briggs said eBay also made tools to make it easier for shoppers to find the perfect gift, including the launch of the eBay Gift Finder and eBay Deal Finder.
http://www2.ebay.com/aw/core/200612201030542.html
