An Associate Product Manager posting on the Official Google Base blog on Friday said that the company has ambitious plans to make Base even better for providers and searchers in 2007. He listed four items on the company's agenda:

• Helping you format and describe your items better so they're easier for searchers to find on Google
• Providing more data about your items with expanded stats and reporting
• Improving the bulk upload creation process with better error messages, faster processing times, and more options to give us data
• Making it easier to develop applications and mashups with the Base API

Google Base includes online merchants' catalog feeds as well as diverse offerings such as job listings and recipes. Google Base items have a chance of showing up on search results pages on Froogle, Google Maps and on the main Google web search pages. The service turned one year old in November.

http://googlebase.blogspot.com/2007/01/big-plans-for-2007.html