Infopia announced it has launched an analytics tool for its multi-channel merchants. Infopia Analytics helps customers pull together valuable but dispersed business data for analysis and appropriate action.

To provide a complete view of the online retail business, Infopia Analytics provides several intuitive, easy-to-use tools for a variety of users:

• Operational Reports: library of reports on operational metrics for listings, products, orders, and more;
• Performance Analytics: information on current as well as historical profitability and business activity;
• Website Analytics: complete support for Google¹s free website analytics package;
• eBay Market Data: pricing, keyword and category information to enhance your selling strategy with HammerTap's PowerWeb tool.

"Our new analytics solution is what Infopia is all about ­ delivering an Information Utopia and translating that into action and value," explained Bjorn Espenes, chief executive officer of Infopia. "Our customers can see concrete benefits, such as: increased profitability by focusing on best-selling products, greater operational efficiency by making better-informed decisions, and higher customer satisfaction through targeted offers. Quite simply, information is everything."

Infopia will be demonstrating the new solution this week at Shop.org 2007 FirstLook in Orlando from January 31 to February 2, booth #105.

http://www.infopia.com/products/analytics.shtml