RatePoint, a platform for social ratings, announced a rating system for Linden Lab's 3D virtual world, Second Life. RatePoint users can rate Second Life participants, called residents. Generally, communications within Second Life require physical proximity of residents to "hear" a conversation; the same is true for this rating technology. Once a resident approaches other residents, they are able to see their respective ratings, and also rate the resident.

"When it takes off, RatePoint will provide Second Life Residents with the power of both eBay's rating system and Facebook's social networking," said Second Life power user Joe Munkeby. "This has tremendous implications from improving the Second Life Residents experience to helping accelerate the growth of Second Life."

RatePoint connects people based on their personal tastes, and presents personalized rating information so that users can make more informed decisions about everything from products, services, websites and now Second Life Residents. This new Second Life technology is an extension of RatePoint's free "People Powered Ratings" service.

RatePoint was founded in 2006. Current investors include Prism VentureWorks, .406 Ventures and former GeoTrust executives Chris Bailey and Neal Creighton.

http://secondlife.ratepoint.com