Oodle has raised $11 million in funding from new investor JAFCO Ventures as well as from Greylock Partners and Redpoint Ventures, both of which led the company's previous round of financing. Oodle is a shopping engine for classifieds, enabling shoppers to search more than 20 million listings from more than 75,000 sources.
Oodle has also pioneered a new revenue model for online classified advertising by selling featured listings across Oodle and the Oodle Network, a collection of newspaper, television, yellow page and Internet sites that incorporate Oodle's classifieds search capabilities. In September 2006, Oodle was named as the fastest growing online classifieds site by comScore Media Metrix, boasting a 463 percent growth in traffic from the previous year.
Oodle's shopping features include comparative pricing data, instant alerts and an entertainment calendar. Consumers can browse Oodle's entertainment calendar to find something to do on a Friday night; use Oodle's real-time pricing guides to determine the right price for a two-bedroom apartment in their neighborhood; and receive instant Oodle Alerts to jump on great deals the minute they become available.
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