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Auctionbytes-NewsFlash, Number 1514 - April 11, 2007 - ISSN 1539-5065      Previous Story | | Next Story

AMPkeywords.com Ad Service Ends eBay Exclusivity
By Ina Steiner
AuctionBytes.com
April 11, 2007
Reading AuctionBytes: AMPkeywords.com Ad Service Ends eBay Exclusivity

adMarketplace's leading Pay Per Click management service AMPkeywords.com has ended its exclusivity with eBay and offers all online advertisers the ability to gain customers from its conversion-optimized inventory. The service, formerly known as eBayKeywords, was launched in 2002 as eBay's exclusive PPC advertising platform.

AMPkeywords.com says it is the first automated service to use conversion data from all of the clicks it delivers to protect against click fraud and to ensure that it delivers high quality traffic to advertisers at the lowest cost.

For small and mid-size advertisers particularly, this Cost Per Action-style optimization service is a huge boon, and the company said it opens a cost-effective opportunity for all advertisers to obtain pricey SEM services ordinarily provided only to large marketers with high monthly budgets.

"Managing campaigns across multiple PPC providers is increasingly complex, requiring specialized expertise and time-consuming data analysis," said Adam J. Epstein, President and COO of adMarketplace. "AMPkeywords.com offers an easy-to-use solution for online marketers of all sizes to promote their websites on optimized inventory without the expense of in-house experts or outsourced SEMs."

AMPkeywords.com remains fully integrated with eBay and now allows any online marketer to send customers to their own website.

http://www.ampkeywords.com

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