The New York Times is reporting today that Yahoo plans to acquire Right Media, a privately held company that runs an advertising marketplace. The move is seen as a way for Yahoo to counter Google's acquisition of DoubleClick.
Both Yahoo and Google have advertising agreements with eBay. Yahoo is the exclusive third-party provider of all graphical advertisements throughout the eBay.com site, and provides sponsored search results on eBay.com search results pages (http://www.auctionbytes.com/cab/abn/y06/m05/i25/s03). Yahoo also promotes eBay's payment service, and recently teamed up with eBay on a new online payment program called Yahoo! PayPal Checkout that competes with Google Checkout.
Google, meanwhile, is the exclusive text-based advertising service for eBay outside the United States in a deal that has the two companies exploring "click-to-call" advertising functionality.
Note: Free subscription is required to view most New York Times content.
You may quote up to 50 words of any article on the condition that you attribute the article to
EcommerceBytes.com and either link to the original article or to www.EcommerceBytes.com. All other use is prohibited.
Have a question about buying or selling online? Want to get marketing or technical advice? AuctionBytes Discussion Forums are the place to come to get answers to your questions and get advice! Great tips - a refreshing change!
The New York Times is reporting today that Yahoo plans to acquire Right Media, a privately held company that runs an advertising marketplace. The move is seen as a way for Yahoo to counter Google's acquisition of DoubleClick. 