Seth Godin is founder of Squidoo.com and author of many best-selling books. Seth joins "Ecommerce Industry SoundBytes" to talk about his latest book, "The Dip: A little book that teaches you when to quit (and when to stick)." In the 11-minute podcast, Seth gives some examples of eBay sellers who go beyond selling commodity products at commodity prices and get through the dip to become "exceptional." He also talks about his company Squidoo and his plans for speaking at the sixth annual eBay Live conference in June.

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