728_header.jpg (23748 bytes)
 Home   EB Blog   AB Blog   Letters   Podcasts   ABTV   Forums   EPIS   PR Service   Classifieds   Ecommerce EKG   Service Ratings   
  Subscribe    RSS Feeds    Twitter        Contact Us  Web Site  
Service Ratings 
   Auction Sites
   FP Marketplaces
   Inventory Management
   Payment Services
   Storefronts & Carts
   Sniping Services
   Wholesale/Dropshipping
   Email List Hosting
   Consignment Services
   Ecommerce EKG 
   Auction Calendar
   Collectors' Links
   eBay Promo History
   Bookshelf
   Fraud Resources
   Drop-Off Store Laws
   ABTV
   Ecommerce Resources
   Photo Tips
   Marketing Inserts
   Yellow Pages
   Advertising

EcommerceBytes-NewsFlash, Number 1567 - June 22, 2007 - ISSN 1539-5065     Previous | | Next
eBay Tests Extension of Buy-It-Now Feature on Auctions
By Ina Steiner
EcommerceBytes.com
June 22, 2007




eBay is testing a change to the Buy It Now (BIN) feature that would keep the option available on auction listings even after a bid has been received. Currently, sellers can use the BIN feature on auction listings, but if someone places a bid, the fixed-price BIN option disappears. eBay said one reason for this is concern that it would confuse buyers to bid on a item but then lose the auction to someone who "BINs it" before the end of the auction.

But according to an announcement made on Thursday, eBay has done research that suggests keeping the BIN option available on a listing longer will increase the chance that a buyer wins the item and that it will close at a higher price for the seller. "As a result, we're looking at ways to change how BIN works that balance both buyer and seller needs."

eBay will test this change to BIN in the Parts & Accessories category on eBay Motors. Over the next few months, eBay will test a number of variations of the rules for how long the BIN option will stay available on a listing.

"For example, we may start with a rule that the BIN option will remain available on the listing until the bidding reaches 50% of the BIN amount. This rule could be modified with a different percentage over the course of our testing. Other variations could include keeping the BIN available until a certain amount of time is left in the listing, or until a certain amount of bids have been placed."

http://www2.ebay.com/aw/core/200706211032332.html

You may quote up to 50 words of any article on the condition that you attribute the article to EcommerceBytes.com and either link to the original article or to www.EcommerceBytes.com.
All other use is prohibited.

Email Newsletter icon, E-mail Newsletter icon, Email List icon, E-mail List icon Sign up for our Email Newsletters

Email this story to a friend.

Previous | | Next

 EcommerceBytes Blog 
 AuctionBytes Blog 
 Letters to the Editor 
Related Stories 
Related Stories
  • eBay Tests Extension of Buy-It-Now Feature on Auctions - June 22, 2007, Issue #1567


  • Discussion Forums 
    Have a question about buying or selling online? Want to get marketing or technical advice? AuctionBytes Discussion Forums are the place to come to get answers to your questions and get advice! Great tips - a refreshing change!

    Current Discussions:
     

    About Us      Privacy Policy      Link to Us      Partners      Our Writers      Write for Us      Press        Site Index

    Copyright 1999-. Steiner Associates LLC. All rights reserved.