StubHub, a ticket marketplace acquired by eBay this year, has reached a five-year agreement with MLB Advanced Media LP (MLBAM), the interactive media and Internet company of Major League Baseball, to become the official online provider of secondary tickets for MLB.com, the official website of Major League Baseball. The terms of the agreement were not disclosed.
The agreement is effective immediately and provides a co-branded secondary ticket marketplace that will serve as a singular online destination for fans to purchase tickets with StubHub being designated the Official Ticket Marketplace of MLB.com.
Starting with the 2008 season, StubHub will gain unprecedented category exclusivity from MLBAM with its designation, along with official, club-endorsed status from each participating Major League Baseball team. Exclusivity will pertain to all online secondary ticket sales through MLB team sites supplanting other current secondary solutions. All existing team enabled online secondary ticket offerings will be assumed by StubHub, enabling for all bar code ticketing, ticketing kiosks and any other electronic/mobile ticketing delivery, validation and transfers. Additional elements include promotion of the ticket marketplace on MLB.com and participating club sites as well.
Chris Tsakalakis, formerly a vice president at eBay responsible for growing eBay Stores, is President of StubHub.
http://www.stubhub.com
