Amazon.com said it has recently launched its Jewelry & Watches store on Amazon.co.uk, Amazon.de and Amazon.jp. "We are thrilled to be able to offer our international customers the opportunity to purchase jewelry and watches online," said Peter Lai, Director, Amazon.com Jewelry & Watches. "Customers love Amazon.com's outstanding selection and low prices, and we know our customers in the United Kingdom, Germany and Japan will too."

Amazon.com said its second quarter 2007 jewelry sales increased significantly with diamond sales increasing 260 percent, color gemstones sales increasing 169 percent and sterling silver sales increasing 107 percent. Women's watch sales increased 100 percent, citing top-selling brands such as Movado, Cartier, Omega, Tag Heuer, Baume Mercier and Invicta.

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