cMarket, an auction platform for non profit fundraising, has introduced Intelligent Auction Management (IAM). Built on data gleaned from over four years of more than 2,500 fundraising auction events, IAM applies advanced psychological tactics to engage donors to bid longer and higher, eliciting what the company has coined "auction fever," "competitive arousal," and "escalation of commitment." In order to keep donors engaged, and "bid up" the price of items, cMarket has generated targeted email messages with carefully crafted language to prompt bidders to continue to stay engaged.

In addition to IAM, the enhanced version of cMarket provides non-profits with the tools to more easily brand their auctions; develop catalogs of interest to targeted donors; collect additional cash donations; deliver enhanced and expanded cause-marketing value to sponsors - including impressions and click reporting.

http://www.cmarket.com