Amazon.com has launched a new feature called "Customer Video Reviews" that enable customers to use video to share their opinions and demonstrate the use of products on Amazon.com. Customer Video Reviews are located within the Customer Reviews section of items in the Amazon.com catalog.
Amazon.com Vice President Colin Bodell said, "We are dedicated to offering our customers an information-rich shopping experience so they can know which products are right for them. The chance to see product demonstrations as submitted by fellow customers is just the latest benefit to shopping on Amazon."
To post a Customer Video Review on Amazon.com, users upload a .WMV, .MPEG, QuickTime or .AVI file to the Customer Reviews Section of any product detail page.
Amazon.com cited an exmple of a video review in which reviewer "Anjana" shows the Fisher-Price T.M.X. Tickle Me Elmo toy in action (http://www.amazon.com/review/R2WRZYZZOZKQIA).
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