Google recently launched the Google Product Search Partner Program, kicking off with three partners: ChannelAdvisor, SingleFeed, and Channel Intelligence. These third-party vendors can help retailers create and submit feeds with product attributes to help their items get found on Google Base, Google Product Search, and on the main Google web search site.

Merchants don't have to use third-party services - they can submit products directly to Google Base themselves in order to be found on Google Product Search (http://www.google.com/products).

The challenge of getting products to show up in Google Product Search was discussed by merchants on the online marketplace Blujay.com recently (http://www.blujaybb.com//index.php?topic=10994.0).

http://www.google.com/basepages/psearch-partners.html

http://googlebase.blogspot.com/2007/11/how-do-i-love-thee-google-product.html