eBay launched a new site called BestofeBay that showcases the most popular, eccentric, interesting and unique listings on the auction site. When voting for their favorite auctions, users can add comments to the Best of eBay nominees to support their votes. The concept is similar to the Digg website that lets users submit content from anywhere on the web and vote on them, with the most popular ones showing up at the top of the lists.
The new eBay site, online at http://bestof.ebay.com, includes viral marketing elements; users can share their favorite auctions with friends through an "Email to a Friend" link at the bottom of each listing.
On Monday, the top featured auction was for a fake meal consisting of a knitted (with new wool) baked quiche ("looks fluffier and tastier than real scrambled eggs"), listed for sale by eBay Storeowner The Knitted Cafe.