Channel Intelligence (CI) and Infopia announced an alliance in which CI retailer customers will be able to expand sales to major online marketplaces, such as eBay, while Infopia customers will gain access to additional comparison shopping engines (CSEs). The offering combines CI's proprietary data feed optimization and Infopia's leading marketplace connectivity to accelerate Web sales for both companies' customers.
CI customers will have access to Infopia's eCommerce platform to help them become high volume sellers on eBay giving merchants the ability to collect eBay orders back into a single place for fulfillment and distribute information to other business management solutions.
Infopia customers, in turn, will have access CI's proprietary data platform for optimized comparison shopping engine data feeds, allowing for enhanced quality and completeness of data, attribute and keyword harvesting, and item-level placement. Once optimized, these feeds can be sent to over 50 leading CSEs. This integration will be part of CI's SellCast Retailer Solutions. The integration is expected to be completed and commercially available in early 2008.
"There is a real synergy between the services Infopia and CI offer to our respective customer bases," said Bjorn Espenes, CEO of Infopia. "Teaming up with CI creates a natural extension for us, providing a powerful eBay integration platform for their top-tier retail customers while enabling our customer base to expand and enhance their CSE exposure."
http://www.infopia.com
