Online appraisal company WIW2U Group launched a new Valuation API (Application Program Interface) enabling strategic partners to integrate their information with the WIW2U (WhatsItWorth2you) site. Companies can now offer their customers a quick and easy way to access all of the WIW2U services without reentering all of their personal and item information. WIW2U web services can directly interface with auction sites, insurance companies, shipping companies, social network sites and any organizations that have item-specific information in their database whose customers may want to utilize one of the WIW2U services.

"This new API has been designed to make the customer experience simple and seamless," said WIW2U Group President Erik Kafrissen. "With our simple one-click pass-through, referred customers are automatically registered on our site and all of the necessary data about their item is passed through to the appropriate fields in our database providing our appraisers with the information that they need to do their jobs. We even skin our site with the look and feel of our partner's site."

http://www.wiw2u.com