When eBay announced changes to its UK sellers last week, included was a requirement that business sellers must register as businesses and that they must display their contact details to prospective buyers. The changes are required by EU law, according to the announcement. Post Office Box addresses are not considered to be geographic addresses, and will not be accepted as a valid business address.

"E-commerce regulations clearly state that businesses must provide the geographic address at which their business is established. Members who are operating as businesses on eBay.co.uk need to comply with this law. eBay provides business registration functionality to help sellers easily display their business details directly on the View Item page."

On Monday, eBay UK announced that it would offer sellers a variety of places to post their geographic information in order to mitigate security concerns raised by sellers. eBay is extending the list of permissible locations for a business to provide their contact details. Sellers operating as a business on eBay.co.uk must clearly display their business name and geographic address in at least one of the following locations: On the View Item page; On a user's About Me page; On a Shop's custom page that is no more than one click from their main Shop page.

http://web.ebay.co.uk/businesshub/index.php?page=business_uk_registration

http://www2.ebay.com/aw/uk/200802041733052.html