ChannelAdvisor announced the launch of its support for the Amazon.co.uk Merchants@ program via its MarketplaceAdvisor Premium software solution. Merchants@ is Amazon's third-party sellers platform that allows invited merchants to compete with other merchants, and even Amazon itself, for the main "Add To Shopping Basket" button on the site, often referred to as the "Buy Box."

James Scott, ChannelAdvisor's UK Managing Director, said in a statement, "Amazon's Merchants@ program offers an enormous opportunity to both existing and new online marketplace traders. Amazon.co.uk is the most popular e-commerce site in the UK and we are extremely excited to offer this opportunity to our customers and look forward to helping them maximise their online sales through this lucrative channel."

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