Amazon.com launched a new feature that allows international customers to pay for their purchases in the currency of their payment card, instead of U.S. dollars. Amazon Currency Converter allows international customers to purchase eligible items from the www.amazon.com website with greater ease and certainty, the company said.

"Since the launch of Amazon in 1995, we've served tens of millions of customers all around the world," said Jeff Wilke, Amazon.com's senior vice president for North American retail. "With the introduction of Amazon Currency Converter, we're making it significantly easier for our customers - regardless of where they live - to purchase from Amazon.com."

Prior to this feature's launch, international customers often didn't know the amount of their final purchase price until they received their payment card statement. Now customers will know the exact amount of their purchase, including relevant shipping charges, prior to completing their purchase.

The Amazon Currency Converter currently supports payment cards denominated in 11 currencies, which include the Australian dollar, Danish krone, euro, Hong Kong dollar, Japanese yen, New Zealand dollar, Norwegian krone, pound sterling, South African rand, Swedish krona, and Swiss franc. The company expects to add more currencies over time. Amazon.com currently ships to more than 200 countries worldwide.