Channel Intelligence has unveiled a proprietary cost-per-action (CPA) advertising engine that leverages traffic to manufacturers' websites to offer retailers high-converting leads. The CI Ad Network is designed to strengthen lead referral channels for manufacturers and increase sales for retailers by making it easier for consumers to purchase from their preferred channel immediately. There is no charge for manufacturers to participate, and retailers only incur charges when actual sales occur.

When a manufacturer joins the CI Ad Network, consumers can click from the individual product page to see where the product is available and then buy it easily via a link that takes the buyer directly to the product page on the retailer's site.

The program is primarily funded by a CPA model, which means that retailers only pay a fee when a sale is made. There are no charges for manufacturers who implement the standard program. Tthe CI Ad Network has over 100 manufacturers and thousands of retailers and is now widely available to those wishing to participate.

http://www.channelintelligence.com/cian_overview.html