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Auctionbytes-NewsFlash, Number 1756 - March 27, 2008 - ISSN 1539-5065
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Overstock.com Enhances Car-Shopping Portal
By Ina Steiner
AuctionBytes.com
March 27, 2008
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Overstock.com has redesigned its car-shopping website, and said that through newly formed partnerships, it is now possible to access more than 3.5 million used and 200,000 new vehicles though Overstock Cars.
Two new features help shoppers find discounted vehicles available in their local market. Overstock's Clearance Lot algorithmically filters and sorts cars with the best prices located within a customer's local market. The site also displays a graphing tool that illustrates search results for available used-vehicles, allowing customers to compare mileage and price. Shoppers can then refine their search results by variables such as engine size, vehicle color and other specific features, such as a navigation system. The graphing tool then arranges the data in a scatter plot graph that shows shoppers not only the numbers of used-vehicles that match their search criteria, but also plots the search results based on price and mileage.
The site is now more consistent with the Overstock shopping site format, navigation layout, and price display, according to Tyler Anderson, Director of Overstock Cars. "During the last year we have paid careful attention to shopper feedback and adjusted the site accordingly. The new site is designed to make locating a car as easy as possible for bargain hunters and those simply looking for a better car-buying experience."
http://cars.overstock.com
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