BuySAFE has launched the "buySAFE Bonded Shopping Network," or BSN, a performance-based advertising network that directs consumers looking for risk-free shopping directly to buySAFE Bonded Merchants. Merchants pay only when a referred shopper makes a purchase, and shoppers' purchases are bonded - fully guaranteed up to $25,000 - at no cost.

BSN sends buyers to merchant websites directly, through third-party comparison shopping sites, through buySAFE Shopping (shopping.buysafe.com), through buySAFE's Bonded Shopping Portal (via the desktop-based buySAFE Shopping Advisor, available in July) and through targeted advertising campaigns.

BuySAFE is working with SingleFeed, MerchantAdvantage, Mercent and TheFind, and buySAFE said additional comparison shopping sites are joining the Bonded Shopping Network at a rate that will exceed 100 sites in the next 60 days.

BuySAFE initially launched exclusively as a bonding service for eBay sellers, later expanding to Overstock.com and Tias.com merchants. In 2006, it opened the program to websites operated by merchants who used certain service providers, including Zoovy, MIVA and Cart32.

http://www.buysafe.com/landing/bsn_reply.html