eBay tried launching an auction site that brought radio and TV media and advertisers together, but a message on the website now informs visitors that eBay has ended the pilot program. Critics of the system had argued that the service commoditized buying and selling and moved away from the traditional face-to-face, deal-making process, according to a March article in Media Post (http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticle&art_aid=57415).
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