eBay is prohibiting pre-sales of the Apple iPhone 3G, set to be released on July 11, 2008. The company explained that, "prior to the release of similar high-demand electronics, we saw a high number of well-intentioned sellers unable to meet their pre-sale obligations to buyers due to restricted supply, as well as an increase in fraudulent listings for these items. To prevent similar problems with the iPhone 3G, eBay is prohibiting all pre-sales of this device."

The company is placing restrictions on sales of the iPhone 3G post launch. "In order to continue to ensure protection for our Community after these items are made available by the manufacturer, the following requirements have been put in place for the sale of the iPhone: The listing must include a unique photograph of the item or items; Your User ID must be clearly displayed within the photograph (watermarks will not be accepted); To ensure buyer protection, PayPal must be the only accepted form of payment."

Last year eBay had placed restrictions on the original iPhone, and in prior years it has restricted sales of gaming consoles such as the Nintendo wii (http://www.auctionbytes.com/cab/abn/y07/m06/i29/s01)

http://www2.ebay.com/aw/core/200806121615162.html