eBay announced it is introducing Pre-Filled Item Information in multiple categories, including Consumer Electronics, Computers and Networking, Cameras and Photo, Business & Industrial, and Home and Garden. Pre-filled Item Information, which is optional for sellers, provides an easy way to add standard information to listing, such as brands, models, colors, and stock photos, and it draws on UPC, ISBN, Title or Manufacturer Part Number. eBay uses Pre-Filled Item Information to provide buyers with helpful information when searching for items to purchase.

http://www2.ebay.com/aw/core/200806161624322.html