Salt Lake City, UT - June 17, 2008 -Infopia, the leading SaaS eCommerce platform provider, announced today that it has launched its new Infopia Transact eCommerce solution. The platform includes both software and service components for small- to mid-sized merchants--enabling rapid growth in online revenues. Infopia Transact is being launched with the support of industry partners who integrate with and add value to the solution with everything from CRM to search marketing offerings.

As part of the Infopia Transact launch, Infopia has recently announced a new website platform, in addition to search marketing and broader professional services initiatives that are all part of the solution. The launch also includes new Web Services functionality, which makes the Infopia Transact platform open and flexible for merchants to integrate other business applications. A press release on Infopia Web Services is expected within the next few weeks.

"Infopia Transact is built upon the success and award-winning technology of our Marketplace Manager platform," said Bjorn Espenes, CEO at Infopia. "It is an evolution of that effort--expanding with technology and services that give online merchants the ability to both centralize and ramp up their online selling efforts across multiple channels."

"As a beta customer for Infopia Transact, I can say that it's truly enabled us to do business the way we want to," said Lars Noreng of NextWorth. "The Web Services component alone has helped us reduce overhead by connecting our custom Web application, CRM software, and existing supply chain together with the online channels we sell in."

For more details on Infopia Transact, visit www.infopia.com [http://cts.vresp.com/c/?Infopia/c7af427873/e482d8a330/40e951c228] . It includes a visual map of all components in the solution and discusses the business areas addressed for online merchants.