ChannelAdvisor launched a new Multi-Channel Assist feature on its SearchAdvisor service that evaluates the impact of paid search keywords and comparison shopping ads that contribute to online purchasing decisions. The company said retailers could incorporate the metrics into automatic bidding rules for increased profitability across multiple ecommerce channels.
SearchAdvisor's Multi-Channel Assist feature assigns a measurement to terms that assist in conversions, regardless of where they occur in the buying cycle or which channel consumers use to get to their products.
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ChannelAdvisor launched a new Multi-Channel Assist feature on its SearchAdvisor service that evaluates the impact of paid search keywords and comparison shopping ads that contribute to online purchasing decisions. The company said retailers could incorporate the metrics into automatic bidding rules for increased profitability across multiple ecommerce channels.