It seems fitting that when an organization of auctioneers wants to sell one of its publications, it turns to the auction format. The National Auctioneers Association (NAA) announced the sale of its publication, "Auction World." The publication will be sold through a "modified sealed bid" auction, with bids due July 30, 2008. The top three bidders will participate in a live, online auction on NAAlive.com on July 31, 2008.
The NAA will continue to publish a glossy monthly publication called "The Auctioneer," which is printed in full color and delivered by mail to auctioneer members of the Association as part of their dues programming.
The NAA bought Auction World 7 years ago when it was a subscription-based newspaper. At the time the NAA switched it over from a paid subscription to a member benefit newspaper delivered free to all members.
According to NAA's Kurt Kiefer, "Today, most of the auction industry news and content can be included with the "Auctioneer" and also on the NAA's website. The Board of Directors made a strategic decision to divest itself of the newspaper to allow it to concentrate its efforts on the website and in the "Auctioneer.""
Auction World is a professional/trade publication that provides readers with insight into the auction industry and profession, highlighting national and global auction news and including columns on a range of popular industry topics such as appraisals, business management, and auction law.
The winning bidder will own the name and trademark rights to the publication, as well as the advertising contracts and subscription database.
http://www.auctionworldsale.com
