Going head-to-head with Overstock.com, uBid.com Holdings will launch a new fixed-price commerce site, RedTag.com. The new site, set to launch on August 29, 2008, will offer consumers a money-back satisfaction guarantee and a fixed $1.95 ground shipping rate. uBid Holdings operates the B2C online auction site uBid.com.
uBid.com Holdings Executive Vice President of Account Management and Seller Solutions Timothy Takesue said, "We are delighted to offer a fixed price sales channel to our base of over 7,000 sellers as an additional asset recovery solution."
Rival Overstock.com offers shipping for $2.95. It launched a C2C auction site in 2004.