Truition announced the launch of Version 5.0 of CMS, its Commerce Management System for retailers and direct-to-consumer manufacturers. New Store Management features give more control to merchants, enabling them to maintain the design and layout of their ecommerce sites while providing advanced preview and approval workflows. New Gift Certificate features and Store Credit functions allow Truition's online retailers to tap into the growing popularity of Gift Cards and provide better tools for customer retention and loyalty. Customers using Fluid Experience advanced rich media product display technologies will now enjoy more integration between CMS inventory management and Fluid's display management tools.

Gary Black, VP Product Development & Operations at Truition. "The enhancements announced today well help our customers create richer shopping experiences for their consumers and more effectively merchandise their products in multiple global channels."

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