Morten Lund, the Danish investor who backed Skype, the VoIP communications service acquired by eBay in 2005, is now backing LiveStub.com, a new website looking to revolutionize the secondary ticket industry. eBay owns a competing ticket marketplace StubHub that it acquired last year.
Levi Bergovoy and Michael Hershfield launched LiveStub in January. The site charges zero commission on tickets posted by fans and has a geo-location feature that tracks each user's IP address to tailor each visit for that specific user. Using a formula based on the number of searches, number of tickets posted, and number of user inquiries, LiveStub says it can determine the most popular events in each user's area.
http://www.livestub.com
