eBay sellers who want to draw more attention to their listings can advertise on eBay through a new program called eBay AdCommerce. The pay-per-click ad program, similar to Google AdWords or Yahoo Search Marketing, allows eBay sellers to advertise their listings and eBay Stores on eBay search results pages via a customized text ad. Sellers decide how much they are willing to pay each time a buyer clicks their ad after running a search for certain keywords. The ad includes a title, short description, and an optional image, which appears at the bottom of search results pages.

eBay AdCommerce is currently being made available to "most" eBay sellers who wish to advertise their eBay stores or items, according to the company. In order to be eligible, sellers must have a standard or raised standing in Best Match searches; sellers can view their standing by visiting their Seller Dashboard.

eBay said other factors, including performance measures of a seller's keywords and advertisements, will play a role in the overall bidding process.

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