eBay UK is launching a new marketing campaign for the Christmas holiday shopping season. The "Guess What" campaign communicates the great value sellers are offering on eBay this Christmas, especially on new and Buy it Now items, alongside auction and used items, according to the announcement. The campaign's main message is that eBay is on average 25% cheaper than the "high street" on like for like new items. Ads will appear in newspapers, poster sites and online, and there will be some "fun activity" in main commuter stations in early December.
http://www2.ebay.com/aw/uk/200811141604342.html
In Australia, eBay is running an "Xmas Jackpot Promotion" with $170,000 up for grabs. Users must buy any item on eBay.com.au and pay with PayPal through November 23 for a chance to win a daily prize of $10,000. Those who buy three items on eBay.com.au and pay with PayPal during the promotional period will be automatically entered into a $30,000 jackpot prize draw.
http://www2.ebay.com/aw/au/200811141601292.html
eBay had previously announced its marketing campaign for the U.S, which includes coupons and participation in Microsoft's Live Search Cashback program. A radio ad campaign will launch on November 17th.
