Celebrities Tony Hawk, Jimmie Johnson, Yao Ming, Nicole Richie and Joel Madden, Ben Roethlisberger and Fall Out Boy will each give 10 friends on social website Facebook a virtual fruitcake in a bid to raise money for charity. The two-pound fruitcake bricks will be given away through a PayPal application built on the Facebook platform. Recipients will be invited via a personal video to contribute through PayPal to the charities and "re-gift" the fruitcake to friends and family all across the world.
Celebrities will kick off the fruitcake's virtual voyage starting with 10 friends each. As the fruitcakes make their way across Facebook, recipients can choose to donate to the celebrity's cause or continue the fruitcake's journey simply by re-gifting to friends for free. The Re-gift the Fruitcake program is presented by PayPal, which will make a $20,000 donation to each celebrity charity.
The Re-gift the Fruitcake PayPal application built on Facebook Platform will benefit six charities, including the Yao Ming Foundation at the Giving Back Fund, which rebuilds schools in China that were destroyed by the earthquake in May of 2008, and Invisible Children, a non-profit organization that improves the quality of life for war-affected children.
Celebrities Tony Hawk, Jimmie Johnson, Yao Ming, Nicole Richie and Joel Madden, Ben Roethlisberger and Fall Out Boy will each give 10 friends on social website Facebook a virtual fruitcake in a bid to raise money for charity. The two-pound fruitcake bricks will be given away through a PayPal application built on the Facebook platform. Recipients will be invited via a personal video to contribute through PayPal to the charities and "re-gift" the fruitcake to friends and family all across the world.
