eSeller Street has launched a new website called WatchedItem.com that allows shoppers to search for items on eBay by popularity as determined by the number of members watching an item. Michelle Waldorf, founder of eSeller Street, said "Everyone will gain fascinating insight into the eBay marketplace from WatchedItem.com. Our site makes shopping for eBay items enjoyable and easy on the eyes."

WatchedItem.com also provides eBay sellers with tools to help shoppers through its Watcher Counters, Product Gallery banners and Hall of Fame banners. The Watcher Counter tool encourages shoppers to watch an item -once an item is on a shopper's watch list, eBay automatically promotes the product through emails and prominent positioning on the eBay home page, according to eSeller Street.