Bonanzle said that just seven months out of beta, it has surpassed 50,000 registered users and 1.7 million unique items. The online marketplace is attracting eBay users and has over 13,000 sellers on the site.

Founder Bill Harding stated in a press release, "We continue to be stunned at the support our selling community has given us, and what they continue to achieve in terms of building inventory and traffic. For our part, we're intent on reciprocating their efforts by adding new features to the site every week, many of which are aimed at improving the buying experience so buyers remember Bonanzle as the easiest site to find the rare, unique, or otherwise non-generic item they’re looking for."

One feature that differentiates Bonanzle from many other marketplaces is its site-wide chat system that allows buyers and sellers to communicate in real-time. Another distinguishing feature is the grass-roots efforts of its sellers who passionately promote the site across the web. There was much celebrating on the Bonanzle discussion boards when the site briefly surpassed its competitor in terms of number of listings.

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