Coinstar E-Payment Services, a subsidiary of Coinstar, has partnered with payment services and online game companies to offer prepaid cards for Facebook and MySpace applications, online gaming, popular massively multiplayer online game (MMOG) titles, virtual world items and universal online spending. The cards will be available as part of the Coinstar Pay As You Go product suite.

One partner, Rixty, allows users to add to their online accounts by depositing their coins at over 9,000 Coinstar kiosks in the US. Rixty users will also have the option of buying prepaid cards through the in-store racks at more than 1,000 retail locations, including Cumberland Farms and Hess convenience stores. Rixty is aimed at the youth market.

Amazon launched its Coin to Card program from Coinstar in 2005 (link), other brands include Overstock.com, Borders, JCPenney, iTunes and Starbucks (link).