Etsy has hired SEOmoz, a well-known search engine optimization consulting firm, to help it get greater visibility on search engines. Rand Fishkin, SEOmoz's co-founder and CEO, wrote an introduction to SEO in the announcement and why it is important. He also shared some personal thoughts on both SEO and about some of the items his wife purchased on Etsy for their wedding day to pass down to their children. SEOmoz will work on a comprehensive SEO strategy and implementation plan, and Etsy will soon publish "Etsy Guide to SEO."