Mercent's service now includes support for eBay's "multi-variation product listings" feature specifically for large merchants. eBay's multi-variation feature allows retailers to combine many single-quantity and/or multi-quantity fixed-price listings into one listing.

eBay had previously banned what it called "Choice Listings" from all categories, calling it fee-avoidance. eBay launched the multi-variation feature in the Men's and Women's Shoes category in June, and expanded it to Clothing, Shoes, & Accessories and Home & Garden categories this month. Some are expecting eBay to expand it more widely by October.

According to eBay's FAQ, "What are multi-variation Fixed Price listings?": Multi-variation Fixed Price listings allow you to include multiple variations of one product (such as color and size) in one low-cost, multi-quantity Fixed Price listing, and price each variation differently. For example, you could create a listing that combines all the colors and sizes in your inventory of Lands' End Women's Fine Gauge Cotton Cardigans and charge $29.95 for regular sizes and $39.95 for plus sizes.

In Mercent's press announcement, eBay North America's GM Stephanie Tilenius was quoted, "The result of our work together over the past several months is a growing community of enterprise merchants who are realizing the benefits of working with eBay as an added distribution channel."