Accertify said it would integrate Rapleaf's reputation data into its fraud prevention tools for online merchants. Rapleaf's service, which has collected public data associated with over 600 million unique email addresses, will be added to Accertify's Interceptas platform. Online merchants use Accertify's services to build customized anti-fraud arsenals and keep them up-to-date.
Rapleaf provides search services that find information about people on the social web on behalf of businesses and consumers. Top retailers, telcos, political organizations, hotel chains, social networks, and other consumer-facing companies use Rapleaf's services to gain insight about their consumers, manage fraud risk, and improve their consumers' experience.
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