GSI Commerce, a leading provider of ecommerce and multichannel solutions, has acquired certain assets of the Pepperjam affiliate marketing network and the Pepperjam full-service, interactive marketing agency, which specializes in search. The acquisition will expand the breadth and depth of GSI's interactive marketing services capabilities and its reach into existing and new vertical markets. Pepperjam will benefit from GSI's scale and market-leading position in e-commerce and marketing services. Terms of the deal were not disclosed.

Michael G. Rubin, President and CEO of GSI Commerce, said, "Affiliate marketing is a powerful interactive marketing tool. Last year, our affiliate marketing channel generated more than $100 million in sales for our clients. By owning our own affiliate network, we believe we can more rapidly drive innovation and service enhancements to our clients while also expanding our marketing services offering to a broader universe of prospective clients. We expect the affiliate business to represent an important opportunity over time."

Pepperjam, located in Wilkes-Barre, Pa., has 48 employees and will operate as a separate business unit of gsi interactive, reporting to Nick Pahade, president of gsi interactive.