The Knot, which publishes leading wedding resource website TheKnot.com, has launched a new online registry platform, Gift Registry 360, with social networking features. The new system does away with the traditional online model of registering with individual retailers by offering users the ability to register for any product available on the web and manage that information in one list inside the Facebook wedding application, Weddingbook.

Gift Registry 360, or GR 360, is tagged as the next generation of online gift registries and is the first opportunity for many registry retailers to make a meaningful foray into the Facebook environment. To launch the new initiative, The Knot partnered with five key registry retailers, Macy's, Target, Williams-Sonoma, Pottery Barn, and Crate and Barrel. The platform launched with features such as browsing products by category across multiple retailers, search through a particular retailer's entire product catalogue, and a bookmarking tool allows users to register for items from any website.

All transactions occur on the individual retailer's website, and the company collects a commission on the sale.