Haralee Weintraub founded Haralee.com, a manufacturer of moisture-wicking sleepwear for women experiencing night sweats due to menopause, breast cancer, or medications. She recently won StartUp Nation's "Boomers Back in Business" award and is a spokeswoman for the Susan G Komen Foundation of Oregon and Southwest Washington, among other accomplishments.

Haralee founded the business in her home in Portland in 2004 after experiencing night sweats due to chemotherapy to treat breast cancer. She joined AuctionBytes Editor Ina Steiner to talk about her business in the latest episode of Ecommerce Industry SoundBytes. With no background in fashion or retail, Haralee had to figure out how to go from prototype to manufacturing and set up an ecommerce site with fulfillment and customer service.

How do you market a product that has benefits many consumers are not even aware of? What are some of the unique challenges in dealing with graphic designers when you are marketing to a distinct demographic? Haralee shares her experience and her advice for others considering launching their own ecommerce businesses. From pharmaceutical sales to breast cancer diagnosis to start-up, Haralee has traveled an interesting path to entrepreneurship.

Listen to the full interview on AuctionBytes' Ecommerce Industry SoundBytes.