Ruby Lane's Director of Communications and New Business Development Palmer Pekarek joined AuctionBytes in a podcast discussion about merchandising tips for online sellers. RubyLane.com is an ecommerce platform for buyers and sellers of antiques, art, vintage collectibles and jewelry.

Mr. Pekarek explained some of the techniques antiques and collectibles dealers use to improve their online presence to help boost sales. Advice ranged from the basics, such as having good product photos, to social networking and public relations.

Story-telling can be an important tool for making items appealing to collectors, according to Mr. Pekarek. In item descriptions, consider including the history of the item and the era it come from; what was it used for; if it was ever owned by a historical figure or has a significant history of its own; and any special features (such as a hidden compartment). In addition, he said consider describing who would like such an item, and what the item can be used for.

Mr. Pekarek had other tips for merchandising antiques and collectibles, tune in to the AuctionBytes podcast to hear more!

Link to podcast