Atomic Mall unveil this week a new Buy page, which is a launching page for shoppers on the site. Founder Mike Shannon said the "Impulse" page offers features that make the shopping experience easier and more intuitive, including the ability to see all categories and sub-categories within a collapsible menu structure.

Another new feature, the Window Shopper, lets shoppers enter various criteria to help them find items. Selective content page loading means that only the portion of the page that has updated content will reload, resulting in much faster scan returns.

The new page also debuts with a Seller Spotlight. Each Monday, a new Atomic Mall store will be chosen to be featured on the page for the week. The criteria for selection can be seen by clicking the "Info" link within the Seller Spotlight box.